A Brochure should be :
1) Focus on the Customer/Reader & Product
2) Plan out your contents like Text, Photos & Artwork
3) Use An Impressive Cover
4) Should be answer to frequently asked questions about your organization/products.
5) Provide Clear Contact Information
A brochure is a tangible and credible sales and marketing tool. A brochure is an informative paper document often used for sharing promotional material. Brochures are often also referred to as flyers, pamphlets, or leaflets. A brochure can be directed to a specific group or groups, or it can be made for a broad general audience.